"Vintage Caruso Merchandise
Part 1: Apparel"
By Dave Caruso

A lot of the material at this web site might not be particularly interesting to a casual visitor.  It takes a lot of time to bring all of these materials together, to organize them and to present them in a way that's semi-interesting.  So why do I do it?

The main reason is so that my brothers and I have a scrapbook of our years together as a band.  But it's more than that.  The Caruso company consisted of a long series of side musicians, road crew members, secretaries, and volunteers.  And after a decade and a half of making music together, traveling across the midwest many times over, we made a lot of friends.  Many of these people have written to me from all over the country with their stories and sentiments about what Caruso meant to them through the years.  We were extremely lucky to have such nice people onstage with us and in the audience rooting for us.  This page, like much of this site, is for all of the people who shared the ride with us.

One lucky thing about putting your family name on band merchandise is that everyone in your family wants to own them.  In the case of the Caruso family, my Dad had 11 brothers and sisters, so we had a ton of Caruso aunts, uncles and cousins, many of whom helped us advertise by wearing our name.  So about once a year, the band would put out new products with the Caruso name to help advertise an album or tour, or to help pay the expenses of running the band.  Everything on this page is vintage -- it's not available to buy unless you can find it on eBay.

 

"Celabrate' la Vita" became a Caruso slogan in the early 90s. It's Italian, like Caruso, and it means "Celebrate Life." The block letters were our most popular version of the Caruso "logo."  "I always want the things that I can never have" is a line from Rob's song, "One of These Days." The ever-popular satin jacket.  You don't see too many of these anymore...

 

Arguably the Miller Brewing Company's most successful tee shirt style, combining the 80s look with the Caruso block letter logo, the Miller Music logo, and the latest Caruso promo picture. This shirt, a replica of those worn by Miller distributors, was created and embroidered for each band member sponsored by the Miller Rock Network.  My brothers and I decided to have our band nicknames embroidered instead of our real names.  Mine was "Doc." This Miller satin sport jacket was also created for Miller-sponsored band members only.  It wasn't mass-produced for sale to our fan base.

 

Caruso toured the midwest in 1985 while selling this tee shirt.  The tall letters were inspired by other tee shirts of that time, a la Frankie Goes to Hollywood and Wham. Our own promotional tie-in for "In the Face."  It's basically a silhouette of the album cover.

 

Several merchandise products were created to advertise particular events.  This one was for a "rock & comedy" concert sponsored by Detroit Radio WLLZ. Muskingum College used this tee shirt to advertise all of the bands that would play during their Spring Fling 1988, including Caruso and Richard "Right Here Waiting" Marx. Another WLLZ product, this time for "Wheels for Meals," an annual food drive for needy families in Detroit.  It's no longer sponsored by WLLZ, so they changed the name to "Meals on Wheels."

 

This shirt was an example of Miller providing shirts at our shows before we were actually a Miller band. Here's a sweatshirt advertising the Miller Music program.  The back shows several of their music company sponsors. Miller did send us a few items that we thought were pretty thrown together or not-so-rock & roll.  Still, we really appreciated their support. Another early attempt by Miller to combine the Miller logo with the band's logo.  The fans loved them anyway, and we were getting lots of new stuff to give away.

 

Cool?  You be the judge.  These are cloth caps with lightly coated cardboard brims.  Still, people loved getting free stuff.  The Caruso logo (in script) on the black hat was reminiscent of the Chicago band logo. A kerchief.  Our road crew was using these for do-rags before I ever heard anybody call them by that name.

 

One of our earliest tee shirts, using one of our earliest logos.  It was sold in several colors. We modified our band name several times, always aware of the family stigma.  When we changed our name from "The Caruso Brothers" to simply "The Carusos," we soon decided that sounded too much like an aerial act, and shortened it to "Caruso."